225 Lustrum

Hanze University of Applied Sciences is a leading educational institution based in Groningen, Netherlands. To celebrate its 225th anniversary, the university commissioned a logo design to mark this milestone while reflecting its commitment to growth and the future.

Services

Logo Design
Illustration

Deliverables

Logo
Magazine Cover
Postcard Series
Logo Manual

The logo design is rooted in Hanze’s existing brand, using their main color to ensure consistency while allowing flexibility to work across various backgrounds and applications. It contains a subtle infinity shape that symbolizes ongoing growth and evolution, creating a simple yet meaningful mark that aligns with the university’s vision.

Following the logo, I was asked to design the cover for their teacher’s magazine. For this, I developed a layered illustration that combines graphic elements like bursts, gradients, stripes, and cartoon hands holding balloons. The style draws from pop art influences to create a playful and celebratory composition. Additionally, I designed a series of postcards inspired by this visual language, featured within the magazine as part of the anniversary campaign.


Credits: Geja Duiker (Coordinator).